OBSESSING OVER: ZARA WOMAN STUDIO
Over the past few weeks, Zara have been teasing me to death uploading sneak peeks to instagram of their 'Zara woman studio collection' - and as a self-confessed Zara obsessive but also lover of quality and originality I really could not wait. I adore the edge in the design of the store's clothes and the way they accommodate my neutral palette, but I remember way back when there were only a few of us wearing Zara pieces because we couldn't get to grips with bright colours and fast trends in stores like River Island and Topshop. However as Zara's clever design team's ideas grow, so do their target market. So how do we stay original without having to shop elsewhere? Our sartorial prayers have now been answered.
Opening up my iMac in sheer joy to take my first glance at the collection, i'm absolutely gutted. How the hell am I supposed to afford the twenty pieces that I love. Meltdown sets in as I add everything to my 'basket' ready for the horrific elimination process. But as I look at the price range on the collection I realise that although these are still affordable clothes and just higher quality, I also hope that (without sounding like an absolute style snob) the masses who usually like to save money on their clothing and would shop at stores such as Primark (who progressively moved on to Zara's TRF range meaning we were all dressing the same!) will shy away from the studio collection.